Owner-led dispatch works. It works right up until the point where the number of active trucks exceeds the number of hours the owner has.
The failure pattern
- Loads get planned around whoever called first
- Driver issues surface after they became delays
- Nights and weekends get partial coverage
- Documentation happens after the fact, if at all
The fix is not more effort from ownership. It is an operations function that runs the routine work so ownership only handles real owner decisions.
